Company Introduction
Xiaohongshu (Little Red Book) is an online shopping and social platform, founded in June 2013. The website claims to have 200 million users as of January 2019. In the Xiaohongshu community, there are desktop and mobile versions, and information is presented in a Pinterest-style layout, combined with video and live streaming functions. Users can also share product reviews and written introductions to travel destinations, known as "grazing notes."
Job Description
Responsible for the execution of KOC/KOL content for Xiaohongshu's commercial IP projects, and completing the business contract process for KOL/KOC:
- Coordinate with clients and internal teams at Xiaohongshu to accurately refine and distribute briefs for KOC's official activities and brand content in IP projects.
- Coordinate with KOC agencies to control the content of KOC scripts and closely follow the execution and release schedule.
- Complete the business contract process for KOL/KOC.
Requirements
- Currently enrolled in a bachelor's or master's degree program, able to intern for at least 6 consecutive months, and available for at least 5 days per week. Full attendance is preferred.
- Prior experience in business contract procurement is preferred, as well as experience in MCN/advertising companies/brand-side AE execution.
- Possess a certain sense of content/media, have a sense of commercial advertising for brands, and be a heavy user of Xiaohongshu, Bilibili, or Douyin.
- Responsible, strong communication skills, high emotional intelligence, able to handle pressure, and good at teamwork. Priority will be given to candidates with these qualities.
Internship Location
Office Building, LuOne Kaidi Jingcui Plaza, 218 Xujiahui Road, Huangpu District, Shanghai
How to Apply
Please scan the QR codes below:
WeChat Official Account