Beijing | Ogilvy Automotive Group Little Red Book Copywriting Intern

Nov 7, 202382

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Since 1948, Ogilvy has been dedicated to helping clients develop their brands and businesses. They create valuable assets through "boundaryless creativity" and combine talent and expertise to achieve innovation and operation. They have experts from advertising, consumer experience, public relations, health, and consulting fields, collaborating in 131 offices across 93 markets to assist clients. The job description includes writing copy for the Xiaohongshu platform, collecting and organizing visual materials, staying updated on trends, participating in project discussions and brainstorming, and assisting with creative solutions. The requirements include being detail-oriented, responsible, optimistic, and able to handle pressure, understanding the psychology and preferences of the younger generation, having knowledge and interest in the Xiaohongshu platform, having experience in brand copywriting, and preferably having experience in the automotive industry and operating brand self-media platforms. To apply, scan the QR code provided or visit the WeChat official account "qrcode_for_ywc" for more information.

Company Profile
Since 1948, Ogilvy has been dedicated to assisting clients in developing their brands and businesses. We continuously create valuable assets through "boundaryless creativity" and achieve innovation and operations through the integration of talent and expertise. We have experts from the fields of advertising, consumer experience, public relations, health, and consulting, collaborating together in a network of 131 offices in 93 markets to support our clients.

Job Description

Write copy for Xiaohongshu (Little Red Book) according to requirements.
Collect and organize visual materials that can be published on Xiaohongshu.
Pay attention to and organize hot trends on Xiaohongshu and other social platforms.
Participate in project-related discussions and brainstorming.
Assist in completing creative proposals.
Note: Specific job responsibilities are subject to the instructions of the supervisor.

Requirements

Diligent and responsible.
Positive personality and mindset, with a certain ability to handle pressure.
Understanding of the psychology and preferences of the post-95/post-00 young generation.
Familiarity and interest in the Xiaohongshu platform.
Ability to write brand copy, with preference given to those with copywriting experience.
Interest in the automotive industry, with preference given to those with automotive brand experience.
Prior experience in operating brand self-media platforms such as WeChat Official Accounts, Douyin, and Xiaohongshu.

How to Apply
Please scan the QR codes below:
小米粥 (4)

WeChat Official Account:
qrcode_for_ywc