yourwaycareer

- Company Name: Harbin Brewery - Industry: Brewing Industry (Beer Manufacturing and Sales) - Brief History: Harbin Brewery was founded in 1900 by Russian businessman W. K. Wulebulefuski in Harbin, making it the oldest beer brand in China. Its establishment marked the beginning of China's modern beer industry. In 2004, Harbin Brewery was acquired by global beverage giant Anheuser-Busch; in 2008, with the merger of Anheuser-Busch and InBev to form AB InBev, Harbin Brewery became an important brand under AB InBev. - Products or Services: Harbin Brewery specializes in refreshing lager beer, with core products including "Harbin Classic," "Ice Pure," "1900," "Wheat King," and other series, covering mass consumption and mid-to-high-end markets, and actively launching innovative categories such as non-alcoholic and fruit-flavored beers. - Key Achievements: Harbin Brewery has long maintained a leading position in the Northeast China market and has a wide distribution network across the country. As China's first internationalized local beer brand, its products are exported to over 20 countries and regions. Leveraging AB InBev's global resources, Harbin Brewery continues to upgrade its brewing technology, sustainability efforts, and digital marketing, with a brand value exceeding 10 billion RMB in 2023, ranking among the top ten beer brands in China.