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- Company Name: Shopee - Industry: E-commerce and Digital Retail Industry - Brief History: Shopee was founded in 2015 by Singapore's internet company Sea Limited, headquartered in Singapore, initially focusing on the Southeast Asian market and rapidly rising with a mobile-first strategy. With localized operations, a social shopping experience, and a high-subsidy strategy, Shopee became the leading e-commerce platform in Southeast Asia within just a few years of its establishment. The business then expanded to emerging markets such as Taiwan, Brazil, Mexico, and Poland, gradually optimizing its cost structure and focusing on core areas starting in 2022. - Products or Services: Shopee offers a comprehensive e-commerce platform that integrates C2C and B2C, covering a full range of products including electronics, fashion, home goods, beauty, and baby products, and integrates ecosystem features such as ShopeePay e-wallet, ShopeeFood delivery service, and live-streaming e-commerce. The platform enhances user engagement through "social + gamification" interactions (such as Shopee Coins, daily check-ins, and mini-games). - Key Achievements: Since 2019, Shopee has consistently ranked first in download volume and active users among shopping apps in Southeast Asia and Taiwan. In 2023, its parent company Sea Limited achieved a total e-commerce order volume of 7.8 billion orders for the year, with Shopee contributing the majority share. Despite recent strategic contractions in some Latin American and European markets, Shopee still firmly holds the leading position in Southeast Asian e-commerce and maintains strong growth in key markets like Brazil, becoming a key driver of digital retail transformation in emerging markets.