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Shanghai | Bilibili Membership E-commerce Division Integrated Marketing Intern (The sooner the start date, the better!)
- Company Name: Bilibili (abbreviated as B站)
- Industry: Internet and Digital Content Industry (Video Community and Entertainment Platform)
- Brief History: Bilibili was founded by Xu Yi (nickname "⑨bishi") in June 2009, originally named "Mikufans," and officially renamed "Bilibili" in 2010, inspired by the bullet screen culture in the Japanese anime "A Certain Scientific Railgun." The company is headquartered in Shanghai, China, and went public on NASDAQ in the United States in 2018 (stock code: BILI), with a secondary listing in Hong Kong in 2021. Bilibili has gradually developed from an ACG (Animation, Comics, Games) enthusiast community into a comprehensive video platform covering diverse content such as film and television, knowledge, lifestyle, and technology.
- Products or Services: Bilibili focuses on "PUGV" (Professional User Generated Video) as its core, providing services such as video upload, live streaming, bullet screen interaction, community discussion, and membership purchases. The platform's content covers 15 major categories, including animation, anime, games, educational knowledge, music, fashion, and documentaries, and has launched educational programs such as "Classroom" and "Documentary Channel." It is also expanding into commercialization paths such as game publishing, advertising, live streaming rewards, and e-commerce.
- Key Achievements: As of the fourth quarter of 2024, Bilibili's monthly active users (MAU) reached 340 million, with users under 30 accounting for over 75%, making it a highly concentrated cultural community for China's younger generation. The platform has over 4 million monthly active content creators (UP owners), with PUGV content accounting for over 90% of total views. Bilibili has collaborated with strategic investors such as Sony and Tencent, and has obtained authoritative content licenses from CCTV, BBC, Discovery, and others, continuously strengthening its dual positioning as a "video knowledge platform" and "Gen Z cultural hub."