Guangzhou | BMW Marketing Department Intern

- Company Name: BMW (Bayerische Motoren Werke) - Industry: Automotive Manufacturing - Brief History: The BMW Group was founded in 1916, originally as an aircraft engine manufacturer, headquartered in Munich, Germany. The company was established in 1913 in Germany by Gustav Otto and Max Fritz, initially named Bavarian Aircraft Manufacturing Company. In 1917, the company was reorganized and renamed Bavarian Engine Manufacturing Company, or BMW. - Products or Services: BMW's core business is the design, production, and sale of luxury automobiles, motorcycles, and related financial services. It owns three major brands: BMW, MINI, and Rolls-Royce. - Key Achievements: BMW is one of the world's leading manufacturers of luxury automobiles and motorcycles. As of 2023, the BMW Group employs over 150,000 people worldwide. In 2023, the BMW Group delivered over 2.55 million vehicles under the BMW, MINI, and Rolls-Royce brands globally. The BMW Group continues to invest in electrification and digitalization, aiming to be a leader in future mobility.