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Shanghai | FILA - Golf Brand Communication Intern
Company Name: FILA
Industry: Sportswear/Fashion
Brand History: FILA is a sportswear and footwear manufacturing brand that originated in Italy, founded by the Fila brothers in 1911. In 2003, FILA was acquired by the American investment management company, and in 2007, "Fila Korea Co., Ltd." was established, further expanding its influence in the global market.
Products or Services: FILA's products cover sportswear, footwear, and accessories, blending elegant leisure with vibrant sports styles. Its product line includes running shoes, golf equipment, tennis apparel, and is popular among young people. In addition, FILA has launched the FILA FUSION series, attracting a broader consumer group with innovative designs and trendy elements.
Major Achievements: As a brand with nearly a century of history, FILA has become a globally recognized sports and leisure brand, thanks to its deep brand heritage and fashionable designs. Its products are not only recognized in the sports field but also hold an important position in the fashion industry. FILA continues to strengthen its leading position in the intersection of sports and fashion by constantly launching new products and collaborative collections.