yourwaycareer

- Company Name: PROYA - Industry: Beauty Industry (Skincare and Cosmetics) - Brief History: PROYA was founded in 2003 and is headquartered in Hangzhou, China, co-founded by Hou Junchen and Fang Aiqin. The brand initially positioned itself with "ocean skincare" and gradually transformed into a technology-driven multi-brand beauty group. In 2017, PROYA was listed on the main board of the Shanghai Stock Exchange (stock code: 603605), becoming one of the earliest domestic beauty companies to enter the capital market. - Products or Services: PROYA's core business includes skincare, makeup, and functional personal care products, emphasizing the "Morning C, Evening A" skincare concept. Representative products include the Ruby Series (anti-aging), Double Anti Series (antioxidant + anti-glycation), and Source Power Series (repair). It also owns the makeup brand TIMAGE, the hair care brand Off&Relax, and the functional skincare brand CORRECTORS, creating a multi-brand matrix. - Key Achievements: PROYA has ranked among the top domestic beauty brands in China for several years, with revenue exceeding 8 billion RMB in 2024. Its sub-brand TIMAGE has rapidly risen in the professional makeup field, becoming a benchmark for domestic makeup brands. The company places a high emphasis on R&D investment, with R&D expenses increasing by over 40% year-on-year in 2023, and has established a full-chain research system for raw material innovation, formula development, and efficacy evaluation. With precise marketing, product innovation, and a multi-brand strategy, PROYA has become a representative enterprise for transformation and upgrading in the Chinese beauty industry.