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Beijing | Vitality Forest - International Brand Intern
Company Name: Genki Forest
Industry: Beverages/Food and Beverage
Brief History: Genki Forest was founded in 2016 and is headquartered in Beijing, China. It is an innovative company focused on sugar-free, low-calorie beverages. Founded by Tang Binsen, it quickly stood out in the competitive beverage market due to its keen insight into health consumption trends.
Products or Services: Genki Forest's core products include the "Sparkling Water" series (such as Alien Electrolyte Water), the "Tea" series (such as Genki Forest Tea), and the "Juice" series (such as Alien Juice). Its main selling point is the health concept of "0 sugar, 0 fat, 0 calories," using natural sweeteners (such as erythritol) to replace traditional cane sugar, meeting consumers' dual demands for health and taste. In addition, Genki Forest has launched several co-branded and limited edition products to enhance brand appeal.
Major Achievements: Genki Forest is one of the representatives of new consumer brands in China. Since its establishment, it has achieved rapid growth, becoming a leading brand in the domestic sparkling water market within just a few years. Its product sales continue to rise, and it has successfully entered overseas markets such as Japan and Southeast Asia. Through precise brand positioning and strong marketing capabilities, the company has established a highly recognizable brand image and has been repeatedly selected for the "Most Promising New Consumer Brands in China" list.