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Shanghai | Converse Digital Marketing Intern
- Company Name: Converse
- Industry: Fashion and Sports Footwear Industry
- Brief History: Converse was founded by Marquis Mills Converse in 1908 in Malden, Massachusetts, USA, originally as a rubber shoe manufacturing company. In 1917, it launched the iconic Chuck Taylor All Star basketball shoes, becoming the world's first professional basketball shoes. In 2003, Converse was fully acquired by Nike, Inc., operating as an independent subsidiary under its umbrella.
- Products or Services: Converse focuses on classic canvas shoes as its core product, featuring collections like Chuck Taylor All Star, One Star, and Jack Purcell, while also expanding into apparel, accessories, and collaborative products that blend street culture, music, and art elements.
- Key Achievements: Converse's Chuck Taylor All Star is one of the best-selling shoe models globally, with cumulative sales exceeding 1 billion pairs. The brand has become a symbol of pop culture, beloved by young consumers worldwide, and continues to maintain cultural influence through collaborations with designers, artists, and trendsetting brands. As of 2025, Converse products are sold in over 100 countries, serving as a key lifestyle brand pillar for the Nike Group.